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Mahmood Kapustin
Mahmood Kapustin

Advertising Education



The Advertising Education Foundation of Houston (AEFH) awards scholarships to college sophomores, juniors and seniors pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial art, public relations or related fields. Students attending colleges and universities located in Texas, Oklahoma, Louisiana and Arkansas, the four states in which AAF-District 10 is located, are eligible to apply. However, preference is given to students who indicate a desire to join the Houston communications or integrated marketing community after graduation.




advertising education


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Along with advertising's role in higher education, professional advertising associations such as American Advertising Federation, American Association of Advertising Agencies (AAAA) provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of and the Advertising Education Foundation work to research advertising, its functions and its future, as well as provide a variety of educational resources to students. [2]


An emerging platform for advertising education is the student-run advertising agency, an education-based marketing partnership between a for-profit company and a student group or a classroom. This method of teaching advertising fuses academic theories with practical applications.


AEF has developed the definitive online exhibition about how American experiences of race and ethnicity have shaped and been shaped by the evolution of advertising over the course of the 20th century.


All businesses, from small stores to large corporations, depend on advertising to get their products or services in front of consumers. Putting together an ad campaign requires the work of both creative talent to plan, design, and write copy and business experts to manage sales and track results. While advertising careers were once limited to print, television and radio, rapid advances in technology have expanded opportunities to online media as well. Read more to learn how to get started in the competitive field of advertising, from the various types of degrees available to the many advertising careers that follow.


A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing. Subjects such as consumer psychology and strategic analysis prepare graduates for employment in advertising agencies, public relations firms and media companies. For those who want to work in upper management or academia, advanced advertising degrees delve further into media and marketing.


Advertising is a large field, comprised of creative and business professionals who share one main goal: to motivate customers to buy products or services. Whether looking for an accredited online program or a traditional on-campus degree, students have plenty of options for receiving a quality education. Online advertising degrees are ideal for those who are passionate about pursuing an advertising degree, but have personal and professional obligations that make it difficult to attend classes on campus. With so many well-ranked and accredited online programs across the United States, it's possible to get an advertising education no matter how busy your schedule or where you are located.


Advertising degrees are available at all levels, from associate to doctoral online or in traditional classroom settings. Each level prepares graduates for specific opportunities, from entry-level employment in advertising agencies to careers in academia. Before choosing a program, students should consider their goals and how each type of degree would best support them. Learn about each type of advertising degree below.


While there are not many associate degree programs in advertising, an associate degree in business or marketing can provide the skills needed to work in advertising support services. Some of these two-year associate degree programs allow students to choose an advertising or marketing emphasis with courses in advertising principles and advertising copywriting.


For those with an interest in the creative side of advertising, another option is an associate degree in advertising design. Students take courses in graphic design, web design and communications. In this program, students develop a portfolio of their design work which they can use while interviewing for advertising design positions. After graduation, students can also pursue a bachelor's degree in advertising.


A bachelor's degree in advertising is an essential step on the path to a full-time career in the industry. Students who earn advertising degrees learn about all facets of the business, including creative careers such as copywriting and art direction and business careers in advertising media buying, planning and sales. Typically, bachelor's degree programs take four years to complete. Graduates can then seek entry-level positions in a range of agency settings performing research, developing ad campaigns, or managing accounts.


A master's degree in advertising program provides a blend of hands-on experience with education in the underlying principles of advertising. Students learn more about advertising careers such as copywriter, art director, account executive, and strategic planner. Most graduate programs take 1-3 years to finish. Those graduates with master's-level advertising degrees are prepared for high-level creative and management roles in advertising as well as academia.


The purpose of a certificate in advertising is to complement an undergraduate degree in business, communications or a related field. These programs prepare students for future careers in advertising, media or public relations and increase their chances of securing a job. Many colleges also offer certificates to working professionals looking to develop an advertising skill-set. Here are some of the courses taught in a certificate in advertising program and the skills associated with them.


While it is rare to find a standalone advertising doctoral program, they do exist. Those interested in a doctorate often pursue an alternate program in business or marketing with an emphasis on advertising. These programs typically cover consumer psychology and behavioral decision making as well as marketing strategy which are integral components of advertising. Earning a PhD in advertising requires students to complete three phases: a series of seminars, written and oral examinations, and the execution and presentation of a dissertation. It can take several years to meet all of the requirements. Those who pursue a doctorate in advertising usually plan to teach and perform research at colleges and universities.


Because technological advances are continually changing the way people communicate and use goods or services, the advertising industry is a constantly evolving world of creativity. While innovation is crucial, advertising executives must also be able to work against deadlines and alongside marketing strategies. A career in advertising is a great fit for people who love to communicate, create, implement and grow within their professional lives. Based on the criteria of environment, income, stress, physical demands, and job outlook, CareerCast revealed the best positions in the industry are Promotions manager, Advertising sales representative, Film and video editor, Marketing manager, Graphic designer.


New business is the area of advertising responsible for generating strategies to bring in clients. People working in new business must think strategically about client needs, identify problems with the client's current advertising strategy, and generate solutions that both solve those problems and meet the client's objectives. After entering the new business field, one may aspire to become a manager before moving into a director-level role.


Once the advertising agency has gained a new client, the account services department manages the relationship. This is a fantastic field for people who are enthusiastic about the power of advertising and also energized by interpersonal connections. To excel in account services, a person must be able to build trust, maintain customer satisfaction and manage projects while communicating the development process to the client. Workers in this category may be account executives, account directors or vice presidents of account services.


Strategic planning is an integral part of creating effective advertising strategies. Without accurate market research, a lot of time and money can be wasted. Planning departments are responsible for generating and processing quantitative and qualitative consumer data through methods such as focus groups and surveys. The planning department also helps generate creative strategies to reach consumer groups they have researched. Planners are people who like numbers, projections and strategy. Some move on to become associate directors of account planning or directors of strategic planning.


Production is the behind-the-scenes magic of advertising and involves making television ads, radio spots, posters and other media to be used in promotions. All ads involve a number of moving pieces during pre-production, production and post-production. Broadcast media involves shooting, recording and editing, in addition to finding locations, actors or voice talent beforehand. Production attracts people who love mobilizing teams, working with the media, and crafting a tangible product. Broadcast producers often go on to become directors or executive producers. 041b061a72


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